About
Experienced people for consequential technology decisions.
100 Day is a technology advisory firm purpose-built for private equity investors and lower middle market businesses.
We bring senior practitioners into the moments when technology has a direct bearing on deal certainty, operating performance, and enterprise value.
Our role is straightforward: clarify the situation, identify what matters, and help leadership act with confidence.
Why We Started 100 Day
Enterprise rigor. Lower middle market practicality.
Chris DeMichael and George Florea founded 100 Day in 2020 after careers spanning enterprise technology, diligence, integration, carve-outs, cybersecurity, managed services, and technology operations.
Their experience revealed a persistent gap. Traditional consulting firms were designed around the needs and economics of large enterprises. Their teams, timelines, and delivery models often did not translate well to lower middle market companies, where leadership teams are leaner, resources are more constrained, and execution must happen faster.
100 Day combines enterprise-grade thinking with a model built for those realities: senior involvement, focused teams, practical recommendations, and direct accountability.
The objective is not less rigor. It is the right rigor, at the right scale.
Leadership
Senior people, directly involved.
The people responsible for forming the judgment remain involved in the analysis, recommendations, and conversations that follow.
Chris DeMichael
Partner
Chris has worked across infrastructure, architecture, cybersecurity, managed services, technology operations, and M&A.
He combines the perspective of an operator, architect, and advisor, helping leadership teams understand how complex technology environments function, where they create risk, and how they should evolve.
Chris is a natural systems thinker and brainstorming partner. Give him a marker and a whiteboard, and very little whiteboard will remain. His ability to connect systems, dependencies, and business requirements helps teams see the complete picture and move toward a practical answer.
George Florea
Partner
George brings nearly 30 years of experience across technology operations, service delivery, client leadership, M&A, and business transformation.
He aligns quickly with leadership teams, builds trust, challenges assumptions, and helps move difficult conversations toward decisions.
George is particularly effective at translating complex technology issues into clear business terms. His direct communication style, often supported by a well-placed analogy, helps investors and operators understand how technology affects cost, resilience, scalability, customer experience, and performance.
The Team
The right expertise for the situation.
Our full-time team brings experience across technology diligence, corporate IT, product and software technology, cybersecurity, infrastructure, integration, carve-outs, and performance improvement.
When an engagement requires additional depth, we complement that team with a trusted network of senior operators, architects, engineers, security professionals, and transaction specialists. This allows us to match expertise to the situation without introducing unnecessary layers, oversized teams, or institutional overhead. Clients receive the capabilities they need from people who have done the work before.
Start with the decision that matters.
Tell us what is on your mind. A senior member of the firm will follow up directly.
Connect with 100 Day